Genius will also provide its integrity services to monitor betting around NFL games, as the league is strategizing its approach to sports betting. And Genius will "represent the NFL's legalized sports betting advertising inventory across the NFL's owned and operated digital platforms in the US and international markets." "We look forward to working with Genius as we continue to innovate and enhance NFL content on media and betting platforms."Īs part of its agreement with the NFL, Genius can leverage live audio-visual game feeds to sportsbooks in international markets. "We're excited to welcome Genius Sports to the NFL family," Kevin LaForce, NFL senior vice president of media strategy and business development, said in a statement. Last month, CNBC reported the NFL was in negotiations for the rights and sought $100 million per year. The deal could be valued at $1 billion over the life of the contract if additional years are picked up. Terms were not provided, but an individual familiar with the pact told CNBC it's a four-year cash and equity agreement with options. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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